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| POLITICAL BOUNDARIES |
| North |
Municipality of San Juan |
| South |
Municipality of Bauang |
| East |
Municipalities of Bagulin and Naguilian |
| West |
South China Sea |
| PHYSICAL CHARACTERISTICS AND SUBDIVISIONS |
| Land Area |
106.88 sq. km. |
| Climate |
Wet and Dry Season |
| Number of Barangays |
59 |
| DEMOGRAPHICS |
| Population |
115,494 * |
| Growth Rate |
2.27% |
| Population Density |
1,081 persons/sq.km |
| Households |
24,139 ** |
| Major Dialects/Languages |
Ilocano, Filipino and English |
| Religion |
Predominantly Roman Catholic |
| Literacy Rate |
97.77% |
| EMPLOYMENT AND DEVELOPMENT FINANCE |
| Labor Force |
29,937 |
| Labor Force Participation Rate |
54.22% |
| Employment Rate |
94.73% |
| Poverty Incidence |
14.60% *** |
| Classification |
Class C Component City |
| Average Annual LGU Income |
P 253,154,737.43 |
| Number of Banks |
31 (Rural Banks, Government and Universal Banks- including branches) |
| Number of Cooperatives |
129 |
AGRICULTURE/FOOD SUFFICIENCY |
| Rice |
29% |
| Fish |
108% |
| Livestock |
32% |
| Fruits |
71% |
| Vegetables |
97% |
| BUSINESS ESTABLISHMENTS |
| Trading |
44% |
| Services |
53% |
| Manufacturing |
3% |
| INDUSTRIES |
Commercial, Trading Center and Manufacturing |
| RESOURCES |
Marine |
| TRADITIONAL PRODUCTS |
Corn, rice, livestock, tobacco, vegetables, mango, marine and fresh water fish |
| INFRASTRUCTURE AND UTILITIES |
| Road Network |
189.946 Kilometers **** |
| Bridges |
39 bridges or 628.89 Lineal Meters **** |
| Airport |
1 (Domestic) |
| Seaport |
1 (International) |
| Power |
all barangays electrified |
| Water |
97.03% households with potable water; 1 water district |
| Telecommunication |
100% postal and telegraph coverage; 11,404 telephone connections |
| SOCIAL SERVICES |
| Number of Hospitals / Clinics |
5 (Government and Private) |
| Number of Schools |
32 (Public) & 55 (Private) |
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| TOURIST ATTRACTIONS |
Botanical Garden, Bacsil Bridge, Pindangan Ruins, Macho Temple, Heroes’ Hill, Tomb of Unknown Soldier, Poro Point Board Walk |
| CITY FIESTA |
January 28 to February 15 |
| PATRONAL FIESTA |
February 10 (St. William the Hermit) |
| Note: * |
NSO Projection |
| ** |
PPDO Projection |
| *** |
NCSB |
| **** |
National, Provincial, Municipal and Barangay |
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LOCATION |
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- The transit point as well as origin-destination of buses plying the Manila-Laoag City route
- Only 270 kilometers north of Metro Manila (5 to 6 hours of travel by land)
- Only 60 kilometers, about an hour, away by car from Baguio City, the Summer Capital of the Philippines and transit point to the mountain vistas and rich cultural tourist destinations in the highlands of the Cordilleras
- 136 kilometers, two (2) hours away by car from the Spanish-influenced attractions of Vigan (Ilocos Sur)
- Three (3) hours to the old churches of Paoay
- 221 kilometers, Six (6) hours to the white sand beaches of Pagudpud (Ilocos Norte)
- 78 kilometers away from Urdaneta City
- 73 kilometers away from Dagupan City
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LOCAL ECONOMY |
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Agriculture remains the people’s main source of livelihood, with most of the arable lands planted to rice, legumes, leafy vegetables, root crops, fruit trees, corn and tobacco. Other means of existence of the people in the area is fishing especially those living along the coastline/seashore. The produce of these fishers are marketed within the locality and nearly towns and provinces.

Many manufacturing, construction utility (electric, gas and water), transportation and communication, retail and service firms have put up shop in the city. Most of the local businessmen are engaged in the wholesale and retail trade.
Tourism also invigorates economic activity. The city has several class A hotels and resorts, night spots and seminar/conference venues to suit the needs of businessmen and tourists. |
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