The City Government, in partnership with the Association of Tourism Industries and Networks in La Union and the Chamber of Commerce and Industry in La Union, accommodated the Department of Tourism (DOT) Regional Directors, DOT international ambassadors, and other invited guests during the conduct of the Philippine Experience Program of DOT for Ilocos and Pangasinan Region held in Halo Halo De Iloko La Mansion, Biday, City of San Fernando, La Union.

Around 80 participants were accommodated and had a first-hand experience of the tourism industry in the city and in La Union such as the heirloom dishes prepared by internationally acclaimed chef, Chef Xavier Mercado, a local of the City of San Fernando, and the following local products that were exhibited in the Trade Fair organized by the Department of Trade and Industry:

– ABEL: Handloom Weaving by Remedios Lucina’s Loom Weaving of Bangar, La Union

– La Union Bamboo Weave by Kultur Siak Enterprises, Bacnotan, La Union

– Gantsilyo by Bauang Crochet Association Inc., Bauang, La Union

– Bamboo Pointillism by Northway

– Arts & Crafts, San Juan, La Union

– Buybuy by Rios Handicrafts, Burgos, La Union

– Tsokolate de Batirol by Familiar Table Artisan Chocolate & Cafe, San Fernando City, La Union

– Monster Pot, Bacnotan, La Union

– Art Exhibit by Zarozar Art Gallery featuring the works of Rodel Rillera

In addition, the South Central Integrated School Drum and Lyre Corps were also present to welcome and entertain the participants with their energetic rendition of different songs and melodies.

Welcome to our city!

The City Government welcomes partnerships and collaborations with you to promote our gastronomy and local tourism industry; strengthen appreciation of our unique tradition, culture, and heritage; support our potential businesses, and distinct arts, and crafts; and market our #PeoplesCity of #SanFernandoTayo.